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Undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. If made of suitable material or textile, some undergarments can serve as nightwear or swimsuits, and some are intended for sexual attraction or visual appeal.
Undergarments are generally of two types, those that are worn to cover the torso and those that are worn to cover the waist and legs, although there are also garments which cover both. Different styles of undergarments are generally worn by females and males. Undergarments commonly worn by females today include bras and panties (known in the United Kingdom as knickers), while males often wear briefs, boxer briefs or boxer shorts. Items commonly worn by both sexes include T-shirts, sleeveless shirts (also called singlets or tank tops), bikini underwear, thongs, and G-strings.
Underwear is worn for a variety of reasons. They keep outer garments from being soiled by perspiration, urine, semen, menstrual blood and feces. Women's brassieres provide support for the breasts, and men'sbriefs serve the same function for the male genitalia. A corset may be worn as a foundation garment to alter a woman's body shape. For additional support and protection when playing sports, men often wear more tightly fitting underwear, including jockstraps and jockstraps with cup pocket and protective cup. Women may wear sports bras which provide greater support, thus increasing comfort and reducing the chance of damage to the ligaments of the chest during high-impact exercises such as jogging.
In cold climates, underwear may constitute an additional layer of clothing helping to keep the wearer warm. Underwear may also be used to preserve the wearer's modesty – for instance, some women wearcamisoles and slips (petticoats) under clothes that are sheer. Conversely, some types of underwear can be worn for sexual titillation, such as edible underwear, crotchless panties and thongs.
Some items of clothing are designed exclusively as underwear, while others such as T-shirts and certain types of shorts are suitable both as underwear and as outer clothing. The suitability of underwear as outer clothing is, apart from the indoor or outdoor climate, largely dependent on societal norms, fashion and the requirements of the law. If made of suitable material, some underwear can serve as nightwear orswimsuits.
We are the curators of individuality.A woman is a million different people every day. Sometimes a mother and sometimes the funny one in the group. Sometimes a best friend and sometimes a daughter. However, her most intimate relationship is the one with herself. We believe that lingerie is an extension of that relation. It is more than just about 'sex appeal'. It is the way she decides to feel every day. There is more to her than what she shows. Zivame celebrates all that she is to the world, and all that she is to herself.We believe in the power of embracing the unknown, the intimate side of stories. That is the most capturing of all discovery. We are her companions in the journey of self-exploration. And building confidence through it. Confidence is Sexy and we help women find it, wear it and be it every day.
What's in the name?The name Zivame finds its origin in the Hebrew language and means "Radiant Me". We are inspired by the inner radiance of women that really shines through when they are being themselves. We are painted by their driving passions, we are inked with their ambitions and love for life. We strive to give her the best so that she is always in her comfort zone, forever exploring and discovering new sides to her own intricate personality.Every revolution has a cause,
what is ours?We at Zivame help women step out of their drawers and reach out to the lingerie deserve. We believe that every woman has the right to find access to high quality, refreshing design and a fit engineered perfectly for her body when it comes to intimate wear. For this, we bring you brands and styles just as diverse as our message. We deliver to over 20,000 pin codes across India because lingerie is for everyone and we hope to leave no woman behind. We believe we’re at the wake of a revolution and the cause is simple. Confidence, through lingerie, for every woman.
It's the first to go on and the very last to come off. And in between, it slips into many roles. From naughtily winking at strangers, to being your most loyal and ardent supporter. Accompanying you on your most memorable adventures, and taking their most intimate secrets safely back to the closet. Yes honey, it is your lingerie we're talking about.
Not the regular, boring whites, at the best of times ill-fitting, and riding up the wrong places - the kind that make you itch or twitch in public. We're talking smooth and silky, plush and pretty - the kind that fits your body like a glove and feels like your second skin. The kind that you hand pick after hours of co-ordinating with your mood. The kind that feels comfortably sexy, whether you're admiring yourself, or are the object of someone else's admiration.
If that's the kind of relationship you share with your lingerie, you've got a little bit of Clovia in you!
Part of a global fund with operations across continents, the team here at Clovia is inspired and motivated to bring to you beautiful lingerie that looks sexy, and always feels comfortable. Highlighting curves you never knew you had, in fabrics and cuts you never knew could so comfortably flatter you, we are committed to providing the high-fashion and premium lingerie that you deserve. We even give you the luxury of browsing through our collections online, in the privacy of your home, and having your picks delivered right to your doorstep.
All parts of our briefs go through vigorous tests before being pieced together, and our premium lace choices become one with your skin under figure hugging clothes. We design different bras, in different cuts and soft fabrics, to let you choose the balance and support you are looking for, basis the outfit you choose to wear them under. We've even got you covered and sometimes uncovered between the sheets, with international designs that take your shape for times of romance, while others come in soft fabrics, prefect to fall into a deep sleep in.
Browse through our collection and let your instincts guide you to unlock bolder expressions of yourself. There's a little bit of Clovia in all of us, and our intimates are not to be worn they are to be experienced.
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